CUPKAKE

Over the last 10 years the cake and pastry business have exploded in popularity. Informal surveys indicate that facilities offering similar amenities draw guests from up to 40 miles away, if the facilities can provide a clean, state-of-the-art facility for providing cakes and sweets. People are constantly looking for that place that can satisfy their sweet tooth cravings, along with a place that can provide them with excellent service and reliability for their specially ordered cakes. Regular food market and store cakes are simply not enough for people who want that extra pizzazz for their sweets and cakes. Their capabilities will not measure up to our ability to preserve the age old baking while incorporating the newer modern culinary techniques.

Many of the big cupcake brand names and industries believe that this current "sugar-high" of cupcakes will continue for many years to come. However there has been some data that shows that the industry is predicted to slow to 3.7 percent annually over the course of the next five years. The cupcake business is becoming more saturated with more and more people attempting to make their cupcakes shine. An article presented by CNBC, stated that the bigger name brands will continue to expand due to their highly known reputation. For example the famous cupcake shop on "Sex and the City", Magnolia Bakery, they stated hopes to open 200 stores in the next five years. Not only are there shoes, and these designer handbags on the luxury list, add those bright fondant decorated, sparkling sprinkled, melt in your mouth cupcakes to the list.

I have become well aware of the amount of cupcake shops that open every month around the world, and the amount of competitors and how hard this industry really can be. Still that has not discouraged my dreams or hopes of opening my very own cupcakery. It is about making it special, offering options for one and all that come in the door. Reports show that cupcake purchases are dropping some due to the fact that people are moving away from sweets. Still I don't see that as a reason to back away from a dream, or why a business can't be successful. Restaurants offer healthy options to their menus, lower calorie meals, why can't cupcake shops do the same? It's definitely not impossible, why nothing is impossible.

While reports and studies show that numbers have dropped, bakers and owners reveal otherwise. Owners of cupcake shops admit that location has something to do with how the cupcake crumbles. Bigger cities tend to get the word around about a new opening quicker than those in smaller areas. Owners still standing and doing well agree that in order to survive in this business you have to stand out. These people are probably making changes weekly to their business, brainstorming daily on how to stand out from the crowd. Some bakers stay ahead and update on upcoming food trends, new flavors to try and incorporate in cupcakes, or frostings. Sweet Daddy Cupcakes, owner Jason Podany, a body builder, makes his store unique and different by hiring males and athletes to sell his cupcakes also while wearing fitted t-shirts. That's definitely a unique one there. I know as a cupcake myself that the key is stay positive, updated, and innovative. I feel like you should never stop looking for something new, especially in the food industry. Food is just like clothes, there are trends. I want to make a trend out of my cupcakes, and I want to make a cupcake business successful. Even from my research I feel as if the cupcake world will forever be around, besides isn't ice-cream shops still around? Desserts, cupcakes, and sweets will be forever a part of our world.

Elicia Dellinger is native of North Carolina in pursuits of opening many businesses. Elicia is also currently enrolled in the Master's of Entrepreneurship Degree Program at Western Carolina University. Webmasters and other article publishers are hereby granted article reproduction permission as long as this article in its entirety, author's information, and any links remain intact.

The Idea of Cause Marketing

Marketing companies have helped companies to enter into partnerships that are important in meeting their marketing demands. Through their spectacular business style as a catalyst, cause marketing companies enable profit making and none-profit making organizations achieve incredible results, which had not been seen before. Profit oriented organizations seek cause branding and a greater sales generation while non-profit ones seek financial support from their partner organization.

Cause marketing companies advise that your cause marketing and corporate social responsibility plans must align with one's brand. Many of these experts now specialize in cause marketing and guide the process of non-profit making partnering with profit making organizations. One needs to ask themselves whether or not cause relationship marketing is necessary to their organizations. Our cause experts inform that cause marketing is important because it allows companies to serve clients that place too many expectations of delivery on them and investors that require organizations to grow.

Cause marketing is an idea that ought to be pursued by any organization in the world of today. The world has become so competitive that it takes the creativity and innovativeness of the companies to put themselves on top of the game.

A company can choose to partner with a smaller organization that is not known, but one that is well known is a worthy cause. Experts advise that a company with a larger presence in the market and with reliable marketing know-how is better than one that doesn't have the same. It is important to note that the most important aspect of cause marketing is founded on a win-win agreement.

Deep knowledge of the way nonprofit organizations think has been critical to cause marketing companies success. Corporations and nonprofits often speak a different language when it comes to measuring investment and an adequate return on that investment. Cause marketing companies translate those investments, needs and measurement of return on investment in ways that both parties can understand and agree on.

Create a Simple Marketing Plan

If you're a SME Owner or you want to know how to start a small business in the future, this article will be useful for you.

By educating your target market consistently, you can start building a relationship that will establish your credibility and trust with them. But first you need to consider a number of steps in order to formulate a successful marketing plan.

• Work out who your target market is, who your ideal client is. Do some simple research by asking as many relevant people as you can in order to find out more about your target market? What are their likes / dislikes / frustrations / wants & needs?

• Figure out what products and services you can offer your ideal clients to address their wants and needs. What problems do your products & services solve for your customer? What are the solutions that your ideal client is looking for? What will differentiate you from others in the marketplace? What will be your pricing strategy?

• Work out the geographical and pyschographical features of your target market - where is your customer located geographically and what are they thinking/ what do they like/dislike? Where will you position yourself so they can easily find you? How will you channel your marketing message to them? Will you speak to a few select groups, will you advertise, hold seminars, or write a blog or articles?

• Ask yourself why your clients should trust you? Why should they choose your product or service over your competition?

• Develop a unique selling proposition (USP) which states your promise and sets you apart from your competitors

• Figure out how your customers can buy your product or service? How will you provide customers or clients with the information they need to make their buying decision?

• Work out a marketing budget. A good way to do this is to figure out how much profit an average client will worth to your business in a year.

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