CUPKAKE

Over the last 10 years the cake and pastry business have exploded in popularity. Informal surveys indicate that facilities offering similar amenities draw guests from up to 40 miles away, if the facilities can provide a clean, state-of-the-art facility for providing cakes and sweets. People are constantly looking for that place that can satisfy their sweet tooth cravings, along with a place that can provide them with excellent service and reliability for their specially ordered cakes. Regular food market and store cakes are simply not enough for people who want that extra pizzazz for their sweets and cakes. Their capabilities will not measure up to our ability to preserve the age old baking while incorporating the newer modern culinary techniques.

Many of the big cupcake brand names and industries believe that this current "sugar-high" of cupcakes will continue for many years to come. However there has been some data that shows that the industry is predicted to slow to 3.7 percent annually over the course of the next five years. The cupcake business is becoming more saturated with more and more people attempting to make their cupcakes shine. An article presented by CNBC, stated that the bigger name brands will continue to expand due to their highly known reputation. For example the famous cupcake shop on "Sex and the City", Magnolia Bakery, they stated hopes to open 200 stores in the next five years. Not only are there shoes, and these designer handbags on the luxury list, add those bright fondant decorated, sparkling sprinkled, melt in your mouth cupcakes to the list.

I have become well aware of the amount of cupcake shops that open every month around the world, and the amount of competitors and how hard this industry really can be. Still that has not discouraged my dreams or hopes of opening my very own cupcakery. It is about making it special, offering options for one and all that come in the door. Reports show that cupcake purchases are dropping some due to the fact that people are moving away from sweets. Still I don't see that as a reason to back away from a dream, or why a business can't be successful. Restaurants offer healthy options to their menus, lower calorie meals, why can't cupcake shops do the same? It's definitely not impossible, why nothing is impossible.

While reports and studies show that numbers have dropped, bakers and owners reveal otherwise. Owners of cupcake shops admit that location has something to do with how the cupcake crumbles. Bigger cities tend to get the word around about a new opening quicker than those in smaller areas. Owners still standing and doing well agree that in order to survive in this business you have to stand out. These people are probably making changes weekly to their business, brainstorming daily on how to stand out from the crowd. Some bakers stay ahead and update on upcoming food trends, new flavors to try and incorporate in cupcakes, or frostings. Sweet Daddy Cupcakes, owner Jason Podany, a body builder, makes his store unique and different by hiring males and athletes to sell his cupcakes also while wearing fitted t-shirts. That's definitely a unique one there. I know as a cupcake myself that the key is stay positive, updated, and innovative. I feel like you should never stop looking for something new, especially in the food industry. Food is just like clothes, there are trends. I want to make a trend out of my cupcakes, and I want to make a cupcake business successful. Even from my research I feel as if the cupcake world will forever be around, besides isn't ice-cream shops still around? Desserts, cupcakes, and sweets will be forever a part of our world.

Elicia Dellinger is native of North Carolina in pursuits of opening many businesses. Elicia is also currently enrolled in the Master's of Entrepreneurship Degree Program at Western Carolina University. Webmasters and other article publishers are hereby granted article reproduction permission as long as this article in its entirety, author's information, and any links remain intact.

The Idea of Cause Marketing

Marketing companies have helped companies to enter into partnerships that are important in meeting their marketing demands. Through their spectacular business style as a catalyst, cause marketing companies enable profit making and none-profit making organizations achieve incredible results, which had not been seen before. Profit oriented organizations seek cause branding and a greater sales generation while non-profit ones seek financial support from their partner organization.

Cause marketing companies advise that your cause marketing and corporate social responsibility plans must align with one's brand. Many of these experts now specialize in cause marketing and guide the process of non-profit making partnering with profit making organizations. One needs to ask themselves whether or not cause relationship marketing is necessary to their organizations. Our cause experts inform that cause marketing is important because it allows companies to serve clients that place too many expectations of delivery on them and investors that require organizations to grow.

Cause marketing is an idea that ought to be pursued by any organization in the world of today. The world has become so competitive that it takes the creativity and innovativeness of the companies to put themselves on top of the game.

A company can choose to partner with a smaller organization that is not known, but one that is well known is a worthy cause. Experts advise that a company with a larger presence in the market and with reliable marketing know-how is better than one that doesn't have the same. It is important to note that the most important aspect of cause marketing is founded on a win-win agreement.

Deep knowledge of the way nonprofit organizations think has been critical to cause marketing companies success. Corporations and nonprofits often speak a different language when it comes to measuring investment and an adequate return on that investment. Cause marketing companies translate those investments, needs and measurement of return on investment in ways that both parties can understand and agree on.

Create a Simple Marketing Plan

If you're a SME Owner or you want to know how to start a small business in the future, this article will be useful for you.

By educating your target market consistently, you can start building a relationship that will establish your credibility and trust with them. But first you need to consider a number of steps in order to formulate a successful marketing plan.

• Work out who your target market is, who your ideal client is. Do some simple research by asking as many relevant people as you can in order to find out more about your target market? What are their likes / dislikes / frustrations / wants & needs?

• Figure out what products and services you can offer your ideal clients to address their wants and needs. What problems do your products & services solve for your customer? What are the solutions that your ideal client is looking for? What will differentiate you from others in the marketplace? What will be your pricing strategy?

• Work out the geographical and pyschographical features of your target market - where is your customer located geographically and what are they thinking/ what do they like/dislike? Where will you position yourself so they can easily find you? How will you channel your marketing message to them? Will you speak to a few select groups, will you advertise, hold seminars, or write a blog or articles?

• Ask yourself why your clients should trust you? Why should they choose your product or service over your competition?

• Develop a unique selling proposition (USP) which states your promise and sets you apart from your competitors

• Figure out how your customers can buy your product or service? How will you provide customers or clients with the information they need to make their buying decision?

• Work out a marketing budget. A good way to do this is to figure out how much profit an average client will worth to your business in a year.

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Your Company's Most Important Hidden Asset

If you've been in business for any time at all, you possess a certain hidden asset that can make you rich. The best thing is, this hidden asset is also hidden from all your competitors. Once you understand and take advantage of its true value, you'll enjoy an instant and unfair advantage in your marketplace. The secret is simply this: your mailing list is everything. The more promotions you run to your existing customers, and the better your relationship with them is, the more value will accrue to your mailing list.

America's first billionaire, Andrew Carnegie, once said: "You can take away all my factories, all my machinery, all my equipment, all my real estate, and leave me with my very best people -- and I'll have it all back in no time flat." I love that quote, because I firmly believe in the value of good people. However, I want to add one more distinction. I say: "Take away everything from me, but leave me my best people and my mailing list and I'll have it all back in no time flat." That's because a good mailing list is your meal ticket for life. It can produce enormous lifetime sales and profits.

It's so much easier to sell to your existing customers than it is to sell to people who've never done business with you before. Your existing customers already know that you can deliver. So the first key to implementing this strategy is to understand just how valuable your mailing list is. It's everything. Keep developing new products and services that give them more of what they want the most -- and keep building your mailing list.

I'm shocked at the number of small businesses that don't stay in touch with their best customers on a regular basis. What shocks me even more are all the small businesses that are constantly chasing after new customers and paying very little attention to their existing customers. Their attitude is that their existing customers know where they are, and when they need more of what they sell, they'll come back automatically. That's a huge mistake... because you can't be sure it will happen.

Think of the best restaurant you've ever visited. If you're like me, you probably frequent several restaurants that have been very successful for years -- even decades. I love using this restaurant analogy, because everyone has a favorite restaurant or two; and it's easy to see that the secret to having a profitable restaurant is getting the customers to return repeatedly. Once they become loyal customers, they tell their friends and family, generating even more business. That's the secret of success for every restaurant.

But that's also the secret of success for every business, restaurant or not. No matter what business you're in, getting customers to come back and do business with you repeatedly, for as long as possible, is the key to success. In order to do that you have to invite them to come back and do more business with you. You can't just wait for them to come to you. It's easy enough to be proactive. All you have to do is keep your mailing list in some type of spreadsheet or similar program, then contact those people on a regular basis. Develop new products, services, and offers that give them more of what you know is most important to them. Show them you really do care. Every business claims they care about their customers, but what are you doing to prove it?

That's how most of your customers feel: what have you done for me lately? Just like the Janet Jackson song from the 1990s. So stay in touch with them, make them additional offers, hold special events just for them, and inform them of items you think might be of interest to them. It's all about relationship building. The first key to building a good relationship is to show people you really care about them. That can be very easy to do if you have the systems and processes in place that let you do it.

Once you've put your mailing list into a spreadsheet program, segment that list by separating out your best customers. You define the best customers based on the amount of money they've spent with you. People tell you how serious they are by the actions they take. That's why those who spend the most money should immediately be separated from the rest of your customers.

Then constantly think of new things you can do specifically for them, to catch and hold their interest, and use direct mail to stay in touch with them. You can also have someone call them on the telephone, or use social media to solidify those bonds. Do all you can to make them feel important and special, and keep offering them new products and services you feel they'll be interested in. Customers go where they're invited and stay where they're appreciated. Remember that! Write it down and burn it into your brain.

If doing all this was simple and easy, then everybody would be doing it -- and you know they're not. Most businesses aren't paying close enough attention to their old customers, because at first glance it seems easier to chase new customers than to put energy into solidifying existing relationships. Yet when their old customers see those "new customers only" promotions, they become resentful. They start thinking, "What am I, a walking wallet? I should be getting a special offer too. You should be doing something special for me. What have you done for me lately?"

Some business people can see the obvious, though, and many of them ask me, "What can I offer my existing customers?" The answer is something of a riddle: you offer them the same things, only different. Here's what I mean: you want to give them more of what they bought in the past, but with unique twists. The new items have to be similar enough that they provide the same basic benefits and advantages that caused your customers to buy in the first place, but they must be unique enough that your existing customers get excited all over again.

If something is too new, many people will be put off and hold back because of fear. But if it's too similar to what you're selling, they'll say to themselves, "I've seen this before," and they'll be bored and apathetic. Bored people don't buy.

So there's your riddle -- and you can spend years trying to invent ways to solve it. In fact, you should, because making additional offers to existing customers is the fastest, simplest, and above all easiest way to get more people to give you more money. I find it shocking that a company's mailing list almost never shows up on their assets list; that's why I call it a "hidden" asset. Despite that, it's the one most important asset you have.

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